To illustrate my point, the #1 and #2 purchased items in Plants vs Zombies are 5000 coins for $2.0 coins for $9.99. That said, I will give the developers some credit, most levels can be beaten without using any coins without too much difficulty, but the temptation always looms to use the coins, and coins can be earned. The impulse buy has been greatly increased in this situation. If the player hasn’t saved up many coins from playing the game, the player can at anytime purchase more coins. The player, in order to defeat the zombie horde, needs an extra “oomph”. The impulse agency occurs when the player is in the heat of battle. If a player buys two plant foods, and proceeds to not use them, the player will not be redeemed for not using plant food, nor will the player be able to stockpile them.Īt 1000 coins a pop, $2.99 would only allow a player to get 5 additional plant foods and roughly the same super moves, where as $9.99 lets a player purchase 20 additional plant foods. Also, like coins, Plant Food is earned during gameplay, but p lant food doesn’t carry over between levels, making it completely fleeting. Each instance is a single use item that functions as a temporary “Super charge”, either for the player or for one’s plants during gameplay. In the first Plants vs Zombies, coins allowed you to purchase in-game content but have been relegated to purchasing plant food and in game super moves that allow the player to quickly rid the screen of zombies. This phenomena is impulse agency, a situation that increases the likelihood of an impulse buy.Ĭoins are earned by completing levels and during gameplay as randomly and infrequently Zombies drop coins. When they arrive at a tense moment of gaming, they suddenly have more value, hence a higher chance impulse purchase. Purchasing coins ahead of time isn’t something that most people would care to do. Coins probably are one of the least enticing purchases from the store but easily the most nefarious as they also can be purchased during gameplay. Impulse AgencyĬoins use what a strategy that I’d like to call impulse agency. Plants and Upgrades are fairly straight forward, if you buy a plant, you can use that plant type during gameplay and the same principal applies to upgrades. Virtual Currency is nothing new to gaming, and in this aspect Plants vs Zombies 2 doesn’t break the model. Bundles (Which are combinations of the previous three items).īundles are combos of coin and in-game items.Players can purchase from the store screen:
If that were it, I wouldn’t have much to write about, but I’m touching the tip of the iceberg… The Store isn’t the only place to buy things…įirst thing to understand is the store is not the only place to spend real world cash for in game content, but I’m getting ahead of myself. For $19.94, you can unlock all the tower, excuse me, plant types in Plants vs Zombies 2. In the words of Ron Burgundy, “Well, that escalated quickly”. To unlock in game functionality, prepare to plunk down money Even during gameplay, players can spend real world dollars for in game currency. Plants Vs Zombies 2 is the most complex freemium game that I’ve toyed with to date, and warrants a study in obfuscation as the opportunity to pay is rarely more than a screen away. As gamer, I’m enjoying myself but I’m not thrilled with the freemium aspects of the game. start taking notes… Paid vs Zombiesįrom a technical polish standpoint, I’m marveled and intrigued. Note the shirt icon: How many game splash screens do you know of that have a direct link to an online store? Devs.
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